Smartphones are no longer a device only for emails but are fast becoming mobile computers with Web access and thousands of consumer oriented utility applications.
Businesses and individuals are interacting with and amongst each other in ways never possible before through Mobile phones, Video, Mobile Apps and Social Media. Digital Lifestyle has changed dramatically and it will continue to evolve. Just the way internet took-off when people moved from dial-up to Broadband due improvements in technology and decrease in cost, mobile computing should see similar trend with faster 3G and 4G networks and cost reduction. Some analysts estimate that Interactive Media is expected to grow 27% CAGR to $59B by 2012.
Business Impact of Smartphones
Merely being on-line or web-enabled is not enough any more. While in the past being on-line for many businesses provided an additional channel for customer acquisition and revenue growth, going forward going mobile will need to be not only an additional channel to reach consumers but should be an integral part of the business strategy. This creates a unique opportunity and a challenge for both B2B and B2C applications and solution developers. Smartphones provide businesses an additional medium to deliver time-sensitive information almost real-time, provide access to location specific information to casual users, increase customer reach and build customer loyalty.
EnLume has been in the forefront of this digital revolution.
Our portfolio of applications for the mobile world spans across domains –
and technologies -
From developing new mobile applications to helping mobile enablement of existing web applications, EnLume has been contributing to the success of our customer’s businesses. With rich experience in iPhone, iPad, Android and Blackberry, we have the technical know-how and the infrastructure to engage with our clients from requirements definition to mobile UI design and implementation. Our UI Designers and Architects are experts in exploiting the strengths of each of these devices while being cognizant of the limitations.